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Press Release

Date Headline
2010/06/08 Accor Services becomes Edenred,the world leader in prepaid service vouchers
2010/06/30 Edenred introduces corporate governance guidelines
2010/07/02 NYSE Euronext welcomes Edenred to its European market
The largest listing on NYSE Euronext in Europe in two years
2010/07/20 Issue volume up 7.8% in the first half,
in line with the medium-term growth target of 6-14% a year
2010/08/25 Robust first-half 2010 results in an uneven economic environment
• A strong performance considering the economic environment
    Issue volume up 7.8% like-for-like, led by strong growth in Latin America
    Healthy increase in operating revenue, up 4.2% like-for-like;
    financial revenue impacted by low interest rates
    Operating EBIT excluding financial revenue up 7.9% like-for-like
• A cash flow generative model and a sound financial position
• Full-year EBIT target of €300 million to €330 million
2010/06/08
Accor Services becomes Edenred, the world leader in prepaid service vouchers
As part of the proposed demerger of Accor’s Hotels and Prepaid Services businesses, Accor Services has changed its name to Edenred.

Operating in 40 countries, Edenred is the world leader in prepaid service vouchers with Ticket Restaurant, Ticket Alimentation, Ticket CESU, Childcare Vouchers, Ticket Car, Ticket Clean Way, Ticket Compliments, Kadeos, etc. By delivering employee and public benefits or solutions that improve the performance of organizations, Edenred’s products make everyone’s life easier in a myriad of ways. Every day, 33 million people use Edenred’s solutions. Nearly 500,000 private and public sector customers benefit from its sense of innovation and 1.2 million service providers have joined the affiliates network. In 2009, the Company generated total issue volume of €12.4 billion, of which more than 50% in emerging markets.

“Backed by our 50 years of expertise in prepaid services, this new identity will enable us to assert our position as a committed, pioneering, global leader,” said Jacques Stern, Deputy Chief Executive Officer of Accor, in charge of the Services business. “Edenred is focusing on innovation to drive growth and delivering solutions worldwide that create bonds among people.”

A MEANINGFUL BRAND

“Edenred” expresses a powerful commitment to growth, as embodied in the company’s Eden corporate project. “Eden” comes from the initials of the project’s French slogan “Entreprendre Différemment Ensemble” (Moving Forward Differently Together). Introduced in January 2010 and deployed by the Company’s 6,000 employees, the project is underpinned by five core values: entrepreneurial spirit, innovation, performance, simplicity and sharing. “Eden” also means “paradise” in eight languages, reflecting the sense of well-being that Edenred’s solutions instill in individuals and organizations. “Red” refers to the red ball that identifies the products successfully developed by the Company for nearly 50 years. It also means “network” in Spanish, signifying the ties that bind private and public sector customers, employees, citizens, affiliates and government authorities.

The corporate brand’s new logo is comprised of different components that give it a distinctive identity: the red ball, symbolizing the different products and services; the name’s initial letter to create a sense of community; a sphere, denoting the company’s global presence; and a square, whose contemporary styling and shape recall today’s social networks.

Because Edenred’s products enable users to have lunch, buy gifts, pay for childcare services, manage business expenses or take a vacation, the new brand has chosen a baseline that puts the emphasis on day-to-day well-being and simplicity: “For an easier life”.

“The Edenred brand is people-focused, friendly, optimistic and innovative,” added Eliane Rouyer-Chevalier, Edenred’s Executive Vice President, Corporate and Financial Communications. “It will project our image and build awareness of the Company in all of our current and future host countries.”

Deployed in 40 countries, the Edenred launch comprises three components:
  • Special events. On Monday, June 7, a premiere was held to announce the Company’s new name to its 6,000 employees. On June 8, 40 giant red balls will serve as a backdrop for the brand’s public unveiling. A large number of fun-filled events will be held around the world for Edenred partners. In Paris, the new identity will be presented on the Esplanade de la Défense, Europe’s leading business district, to demonstrate the Company’s commitment to delivering well-being and motivation to the business and social communities.
  • An online and offline advertising campaign, with visuals highlighting the red ball theme worldwide. Targeting opinion leaders, the campaign uses teasers to reveal the new name and showcases the day-to-day contact between Edenred and its stakeholders.




    Print media campaign released in France
  • A marketing campaign that will leverage the rollout’s “special event” aspect to generate buzz about the brand on the Internet. A teaser website (www.enjoyredexperience.com) went online on June 4, featuring the giant red balls. On June 9, the site will display pictures and videos of Edenred events held around the world. As the same time, Facebook, Flickr, YouTube, Orkut and other leading social networks and media hubs will gradually and simultaneously provide coverage of the new identity’s unveiling.
At the Annual and Extraordinary Shareholders’ Meeting on June 29, 2010, Accor SA shareholders will vote on the proposed demerger. Trading in Edenred shares is scheduled to begin on the NYSE Euronext™ Paris stock exchange on July 2, 2010.

***

Edenred, the world leader in prepaid service vouchers, provides solutions that enhance personal well-being and improve the performance of organizations. Operating in 40 countries, with 6,000 employees, nearly 500,000 private and public sector customers, 33 million users and 1.2 million affiliates, Edenred offers a wide range of products in two categories:

- Employee and public benefits related to meals and food (Ticket Restaurant, Ticket Alimentation) or quality of life (Ticket CESU, Childcare Vouchers, etc.).

- Performance solutions in the areas of expense management (Ticket Car, etc.), incentives and rewards (Ticket Compliments, Kadeos, etc.) and new prepaid electronic products.

In 2009, Edenred generated total issue volume of €12.4 billion, of which more than 50% in emerging markets.
2010/06/30
Edenred introduces corporate governance guidelines
The Combined Ordinary and Extraordinary Meeting of Accor shareholders has approved the demerger of the Hotels and Services businesses, leading to the creation of Edenred, the world leader in prepaid service vouchers.

The Edenred Board of Directors met today for the first time. The members defined the corporate governance guidelines that will govern the Company’s operations after its shares begin trading on the Euronext Paris stock exchange on July 2, 2010.

At today’s Shareholders’ Meeting, Edenred shareholders elected all of the 12 members of the Board of Directors announced last June 11. At its first meeting today, the new Board appointed Jacques Stern as Chairman and Chief Executive Officer.

The work of the Board in certain areas will be supported by three Committees: the Audit and Risks Committee, the Commitments Committee, the Compensation and Appointments Committee.The guidelines governing their operations are described in the Company’s Directors’ By-Laws, which were approved at the same meeting.


NEXT STEPS
  • Trading in Edenred shares is scheduled to begin on the Euronext Paris stock exchange on July 2, 2010.
  • Second quarter revenues and interim earnings will be released on, respectively, July 19 and August 25, 2010.
  • More detailed information about Edenred’s corporate governance will be published in the interim financial report.
APPENDIX – Biography of Chairman and Chief Executive Officer
Jacques Stern

A graduate of the École Supérieure de Commerce de Lille, Jacques Stern began his career with PricewaterhouseCoopers as a contractual auditor. He joined Accor in 1992 and held various financial positions before being named Chief Financial Officer of the Group in January 2003. In 2006, Mr. Stern was appointed Chief Financial Officer, Executive Vice President in charge of Purchasing and Information Systems and Member of the Executive Committee. In March 2009, he was made Deputy Chief Executive Officer. In December 2009, he became Deputy Chief Executive Officer in charge of Services and Finance. Since June 29, 2010, he has been Chairman and Chief Executive Officer of Edenred.
2010/07/02
NYSE Euronext welcomes Edenred to its European market
The largest listing on NYSE Euronext in Europe in two years
Paris, 2 July 2010 – Edenred, the world leader in prepaid service vouchers, today celebrated its listing on NYSE Euronext in Paris.

The company was created and adopted its present name when the Accor group split its hotel and prepaid service voucher operations. Edenred develops products that enhance personal well-being (Ticket Restaurant, Ticket Alimentation, Childcare Vouchers, Ticket CESU...) and improve the performance of organizations (Ticket Car, Ticket Compliments…). Operating in 40 countries with over 6,000 employees, Edenred serves 500,000 private and public-sector customers and 33 million voucher users.

Edenred (ticker symbol: EDEN) was admitted to NYSE Euronext by direct listing of the 225,897,396 shares making up its capital, at a subscription price of €11.40 each based on the closing price of Accor shares on July 1, 2010. Market capitalization on the date of admission amounted to €2.58 billion, making this the largest listing of a domestic company on NYSE Euronext’s European market in two years.

“We are delighted to welcome Edenred to NYSE Euronext in one of our market’s largest admissions in recent months, commentsDominique Cerutti, Deputy Chief Executive Officer of NYSE Euronext. Going public is a strategic decision that brings company employees together to work towards a common goal, reinforcing structures and organization to energize a business while making it particularly visible to investors and the financial community.”

“We extend a warm welcome to Edenred and are very pleased to accompany it in this new phase in its development, fuelling growth and extending its reach, comments Ronald Kent, Group Executive Vice President and Head of International Listings at NYSE Euronext. Admission to the market will give the company and its shareholders the benefits of the world’s most efficient market model and largest liquidity pool.”

Jacques Stern, Chairman and Chief Executive of Edenred, says: “Our listing on NYSE Euronext will raise our profile as the world leader in prepaid service vouchers, and enable us to accelerate our growth in the years ahead.”
About NYSE Euronext
NYSE Euronext (NYX) is a leading global operator of financial markets and provider of innovative trading technologies. The company's exchanges in Europe and the United States trade equities, futures, options, fixed-income and exchange-traded products. With approximately 8,000 listed issues (excluding European Structured Products), NYSE Euronext's equities markets – the New York Stock Exchange, NYSE Euronext, NYSE Amex, NYSE Alternext and NYSE Arca – represent one-third of the world's equities trading, the most liquidity of any global exchange group. NYSE Euronext also operates NYSE Liffe, one of the leading European derivatives businesses and the world's second-largest derivatives business by value of trading. The company offers comprehensive commercial technology, connectivity and market data products and services through NYSE Technologies. NYSE Euronext is in the S&P 500 index, and is the only exchange operator in the S&P 100 index and Fortune 500. For more information, please visit: www.nyx.com