Why choose Edenred?
- Eden is:
- The name of our corporate project «Entreprendre Différemment ENsemble»:act, conquer, move off the beaten track and take risks, together.
- Eden also means «Paradise» in eight languages… It evokes a wonderful garden, well-being: the elements that characterize our activity, which contributes to social cohesion.
- Red,
- A color firmly grounded in our history: it has been associated for almost 50 years with the success of the company, whose symbol is represented by the red ball.
- Signifies «network» in Spanish, a symbol of connection between all our stakeholders: corporations, local authorities, employees, citizens, affiliates and public authorities.
- Edenred evokes a host of meanings and ideas. It is a human and generous brand, that is both clear-sighted and optimistic, inventive and on the move, a brand that is a step ahead, useful, discreet, affective, international and multi-local.
- Our new corporate logo is built around elements that create its distinctive identity:
- The red ball:sign of our rallying around products and services
- The initial of Edenred:sign of belonging to a community
- The sphere:symbol of a world presence
- and, lastly, the square,whose modern shape recalls the world of social networks.
- The baseline
- “For an easier life”
Because our vocation is to make life easier for millions of people across the world.